=298元,晋升银牌店主","marks":[{"type":"fontSize","value":12}]}]}]},{"type":"block","id":"Q1rG-1647057807857","name":"paragraph","data":{},"nodes":[{"type":"text","id":"U0IX-1647057807856","leaves":[{"text":"2)销售额>=1000元,晋升金牌店主","marks":[{"type":"fontSize","value":12}]}]}]}]},{"type":"block","id":"Nlp6-1647057807867","name":"table-cell","data":{},"nodes":[{"type":"block","id":"dByt-1647057807860","name":"paragraph","data":{},"nodes":[{"type":"text","id":"Rzhx-1647057807859","leaves":[{"text":"1、实习店主:个人销售佣金(10%-40%)","marks":[{"type":"fontSize","value":12}]}]}]},{"type":"block","id":"iEbG-1647057807862","name":"paragraph","data":{},"nodes":[{"type":"text","id":"l0mT-1647057807861","leaves":[{"text":"2、达标店主:","marks":[{"type":"fontSize","value":12}]}]}]},{"type":"block","id":"EKLR-1647057807864","name":"paragraph","data":{},"nodes":[{"type":"text","id":"UxGS-1647057807863","leaves":[{"text":"1)银牌店主:个人销售佣金(10%-40%)+ 个人好货补贴+直邀下级佣金15%(佣金为平台补贴,不是从下级佣金扣)","marks":[{"type":"fontSize","value":12}]}]}]},{"type":"block","id":"7Ixl-1647057807866","name":"paragraph","data":{},"nodes":[{"type":"text","id":"6Cbv-1647057807865","leaves":[{"text":"2)金牌店主:个人销售佣金(10%-40%)+个人好货补贴+直邀下级佣金25% (佣金为平台补贴,不是从下级佣金扣)","marks":[{"type":"fontSize","value":12}]}]}]}]}]},{"type":"block","id":"RIyp-1647057807880","name":"table-row","data":{},"nodes":[{"type":"block","id":"sKun-1647057807871","name":"table-cell","data":{},"nodes":[{"type":"block","id":"7vBQ-1647057807870","name":"paragraph","data":{},"nodes":[{"type":"text","id":"hy0d-1647057807869","leaves":[{"text":"服务商","marks":[{"type":"fontSize","value":12}]}]}]}]},{"type":"block","id":"acFQ-1647057807876","name":"table-cell","data":{},"nodes":[{"type":"block","id":"dLG7-1647057807873","name":"paragraph","data":{},"nodes":[{"type":"text","id":"3LYa-1647057807872","leaves":[{"text":"1、直邀20个金牌店主","marks":[{"type":"fontSize","value":12}]}]}]},{"type":"block","id":"HzCy-1647057807875","name":"paragraph","data":{},"nodes":[{"type":"text","id":"wU0Q-1647057807874","leaves":[{"text":"2、团队6个月内累计销售额>=2万","marks":[{"type":"fontSize","value":12}]}]}]}]},{"type":"block","id":"5ENV-1647057807879","name":"table-cell","data":{},"nodes":[{"type":"block","id":"M2qN-1647057807878","name":"paragraph","data":{},"nodes":[{"type":"text","id":"sINo-1647057807877","leaves":[{"text":"个人销售佣金(10%-40%)+个人好货补贴+店主团队佣金25%+直属服务商团队佣金30%","marks":[{"type":"fontSize","value":12}]}]}]}]}]},{"type":"block","id":"2W3r-1647057807897","name":"table-row","data":{},"nodes":[{"type":"block","id":"cpaE-1647057807883","name":"table-cell","data":{},"nodes":[{"type":"block","id":"JdhC-1647057807882","name":"paragraph","data":{},"nodes":[{"type":"text","id":"wTxP-1647057807881","leaves":[{"text":"合伙人","marks":[{"type":"fontSize","value":12}]}]}]}]},{"type":"block","id":"e2FP-1647057807891","name":"table-cell","data":{},"nodes":[{"type":"block","id":"Beix-1647057807885","name":"paragraph","data":{},"nodes":[{"type":"text","id":"CvJF-1647057807884","leaves":[{"text":"1、直邀70个金牌店主","marks":[{"type":"fontSize","value":12}]}]}]},{"type":"block","id":"ujj1-1647057807887","name":"paragraph","data":{},"nodes":[{"type":"text","id":"vJNj-1647057807886","leaves":[{"text":"2、团队>=500个金牌店主","marks":[{"type":"fontSize","value":12}]}]}]},{"type":"block","id":"5uv6-1647057807890","name":"paragraph","data":{},"nodes":[{"type":"text","id":"O2DH-1647057807889","leaves":[{"text":"3、团队6个月内累计销售额>=200万","marks":[{"type":"fontSize","value":12}]}]}]}]},{"type":"block","id":"AuNA-1647057807896","name":"table-cell","data":{},"nodes":[{"type":"block","id":"8Lq2-1647057807893","name":"paragraph","data":{},"nodes":[{"type":"text","id":"zNrL-1647057807892","leaves":[{"text":"个人销售佣金(10%-40%)+个人好货补贴+店主团队佣金40%+旗下服务商团队佣金60%+直属合伙团队佣金20%","marks":[{"type":"fontSize","value":12}]}]}]},{"type":"block","id":"BTEP-1647057807895","name":"paragraph","data":{},"nodes":[{"type":"text","id":"t0DS-1647057807894","leaves":[{"text":"","marks":[{"type":"fontSize","value":12}]}]}]}]}]}],"state":{}},{"type":"block","id":"vyWs-1647057734381","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"u5Om-1647057734382","leaves":[{"text":"分析","marks":[{"type":"bold"},{"type":"fontSize","value":12}]},{"text":":","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"8azh-1647057847205","name":"list-item","data":{"version":1,"listType":"ordered","listId":"t8z3-1647057847196","listLevel":1},"nodes":[{"type":"text","id":"SuNx-1647057847204","leaves":[{"text":"营销成本反哺用户:群买买将部分营销成本投放至推广晋升机制,猜测原因有二,一是微信生态内裂变活动的参与门槛较低,可快速形成网络效应获取大量新用户;二是奖励用户可培养用户忠诚度,加强品牌认同感\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{"index":1}},{"type":"block","id":"otqe-1647057847207","name":"list-item","data":{"version":1,"listType":"ordered","listId":"t8z3-1647057847196","listLevel":1},"nodes":[{"type":"text","id":"pcMZ-1647057847206","leaves":[{"text":"店主邀请制:消费者不能主动申请成为店主,而是要通过其他店主邀请。猜测邀请制的设置原因有二,一是邀请制是店主邀请下一级店主,更容易筛选出优质店主;二是减少消费者薅羊毛概率,如果消费者知晓店主自购可省钱,可能以后都通过店主身份自购薅羊毛\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{"index":2}},{"type":"block","id":"itsF-1647057847209","name":"list-item","data":{"version":1,"listType":"ordered","listId":"t8z3-1647057847196","listLevel":1},"nodes":[{"type":"text","id":"C69m-1647057847208","leaves":[{"text":"阶梯式晋升机制:推广机制有三个等级,随着等级提升,门槛越高,奖励越丰厚,不断激励店主打怪升级,为平台和商家做贡献","marks":[{"type":"fontSize","value":12}]}]}],"state":{"index":3}},{"type":"block","id":"btpW-1647057739836","name":"heading","data":{"version":1,"level":"h4"},"nodes":[{"type":"text","id":"rZpV-1647057739835","leaves":[{"text":"2.2首页推广流程\n","marks":[{"type":"bold"},{"type":"fontSize","value":18}]}]}]},{"type":"block","id":"jprL-1647057870441","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"VW52-1647057870440","leaves":[{"text":"注:只有店主身份,前端用户界面才会有推广功能;普通消费者身份,前端用户界面没有推广功能,只有购买功能2","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"sySh-1647057895822","name":"image","data":{"version":1,"width":536,"url":"https://note.youdao.com/yws/res/19342/WEBRESOURCE411db37e40e0612c2fd88cf6f85c4120","height":568},"nodes":[],"state":{"renderSource":"https://note.youdao.com/yws/res/19342/WEBRESOURCE411db37e40e0612c2fd88cf6f85c4120","initialSize":{"width":536,"height":551},"loading":false}},{"type":"block","id":"ZIag-1647072130657","name":"paragraph","data":{},"nodes":[{"type":"text","id":"bi5h-1647072130658","leaves":[{"text":"店主首页体验:(上方流程中的第一个页面)","marks":[{"type":"fontSize","value":12},{"type":"underline"},{"type":"bold"}]}]}],"state":{}},{"type":"block","id":"d5sq-1647072604385","name":"paragraph","data":{},"nodes":[{"type":"text","id":"xZRj-1647072604384","leaves":[{"text":"1、页面目标:提高首页内容点击效率\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"MydK-1647057915758","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"gtPX-1647057915757","leaves":[{"text":"2、用户需求:\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"oBeF-1647057915760","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"hEQz-1647057915759","leaves":[{"text":"新手店主","marks":[{"type":"bold"},{"type":"fontSize","value":12}]},{"text":":","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"SYhJ-1647057915762","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"9vwb-1647057915761","leaves":[{"text":"1)用户目标:快速找到合适的商品进行推广\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"Ahda-1647057915764","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"HDlU-1647057915763","leaves":[{"text":"2)用户期待:快速找到商品,推广的商品性价比高、佣金高、客户购买率高\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"Jthr-1647057915766","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"oVbF-1647057915765","leaves":[{"text":"专业店主","marks":[{"type":"bold"},{"type":"fontSize","value":12}]},{"text":":","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"S0az-1647057915768","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"s0EV-1647057915767","leaves":[{"text":"1)用户目标:快速找到想要的商品进行推广\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"DJJ2-1647057915770","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"IMBG-1647057915769","leaves":[{"text":"2)用户期待:快速找到商品,推广的商品性价比高、佣金高、客户购买率高\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"ALdm-1647057915772","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"WeIk-1647057915771","leaves":[{"text":"3、解决方案:\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"9vgN-1647057915774","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"CoLs-1647057915773","leaves":[{"text":"新手店主","marks":[{"type":"bold"},{"type":"fontSize","value":12}]},{"text":":提供【今日必推】版块,满足新手店主快速找到合适的推广商品的需求。今日必推是群买买平台每日优选4个爆品,新手店主直接选择推广即可。而且爆品设计逻辑巧妙,包含低客单价和高客单价商品,满足不同店主的推广需求。另外,在推广流程上,店主在首页点击“赚XX元”按钮即可马上分享出去,流程非常简便","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"8Prw-1647057915776","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"SOGq-1647057915775","leaves":[{"text":"专业店主","marks":[{"type":"bold"},{"type":"fontSize","value":12}]},{"text":":提供多种商品查询方式,例如搜索、按分类查找、商品专题(限时爆款、天天秒杀等)、品牌合集、品牌会场","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"Utnu-1647057915778","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"y6xh-1647057915777","leaves":[{"text":"4、体验感受:\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"Nbyr-1647057915780","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"iWEK-1647057915779","leaves":[{"text":"本人作为新手店主,“今日必推”版块不是很快能够找到;点击今日必推的商品,是进入今日必推商品集合页,不是商品详情页,不符合预期","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"GxfB-1647057740335","name":"heading","data":{"level":"h4"},"nodes":[{"type":"text","id":"r6xh-1647057740333","leaves":[{"text":"2.3会场推广流程","marks":[{"type":"backgroundColor"},{"type":"bold"},{"type":"fontSize","value":18}]}]}]},{"type":"block","id":"0nDW-1647058098193","name":"image","data":{"version":1,"width":790,"url":"https://note.youdao.com/yws/res/19353/WEBRESOURCE64eeb4f7cc917d71aa74e91c0aa00c7e","height":263},"nodes":[],"state":{"renderSource":"https://note.youdao.com/yws/res/19353/WEBRESOURCE64eeb4f7cc917d71aa74e91c0aa00c7e","initialSize":{"width":704,"height":234},"loading":false}},{"type":"block","id":"66Sk-1647058117010","name":"paragraph","data":{},"nodes":[{"type":"text","id":"aAAh-1647058117009","leaves":[{"text":"会场详情页体验:(上方流程中的第二个页面)","marks":[{"type":"fontSize","value":12},{"type":"underline"},{"type":"bold"}]}]}],"state":{}},{"type":"block","id":"bNyQ-1647072563292","name":"paragraph","data":{},"nodes":[{"type":"text","id":"F5uX-1647072563291","leaves":[{"text":"1、页面目标:提高会场点击分享率和商品点击分享率","marks":[{"type":"fontSize","value":12}]},{"text":"\n","marks":[]}]}],"state":{}},{"type":"block","id":"8YhY-1647058116985","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"kfdg-1647058116984","leaves":[{"text":"2、用户需求:\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"kSfz-1647058116987","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"l05B-1647058116986","leaves":[{"text":"1)用户目标:快速找到想要的商品进行推广\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"eMqQ-1647058116989","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"iNEe-1647058116988","leaves":[{"text":"2)用户期待:快速找到商品,推广的商品性价比高、佣金高、客户购买率高\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"9qGC-1647058116991","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"oy5u-1647058116990","leaves":[{"text":"3)遇到的阻碍:如遇秒杀性质的商品,商品列表则不会外显佣金,需要点击进入商品详情才能看到佣金\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"7sL6-1647058116993","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"I0ZH-1647058116992","leaves":[{"text":"3、解决方案:\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"XKzE-1647058116995","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"dR3i-1647058116994","leaves":[{"text":"提供多种商品查询方式,例如搜索(适合目的性强的店主)、商品列表(适合新手店主)、按分类查找(适合大概知道自己想要什么商品的店主)","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"ywnH-1647058116997","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"tUUJ-1647058116996","leaves":[{"text":"4、体验感受:\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"FfH9-1647058116999","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"VhSU-1647058116998","leaves":[{"text":"1)会场推广流程,适合想要按品牌去查找商品的店主,整体流程较顺畅。\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"JYDJ-1647058117001","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"G4xJ-1647058117000","leaves":[{"text":"2)【素材】功能是亮点,素材是平台提供对应商品的推广文案和图片,方便店主发微信朋友圈和微信群进行推广。个人认为素材推广方式,相较于生成图片分享方式更加原生(不像广告),消费者接受度可能更高一些","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"jlpV-1647072225509","name":"heading","data":{"level":"h4"},"nodes":[{"type":"text","id":"saGy-1647072225508","leaves":[{"text":"2.4商品详情推广流程","marks":[{"type":"bold"},{"type":"fontSize","value":18}]}]}]},{"type":"block","id":"6z7n-1647058292911","name":"image","data":{"version":1,"width":790,"url":"https://note.youdao.com/yws/res/19360/WEBRESOURCE4edd6bf7bee76e2e1f7c8d2ff8f730b1","height":527},"nodes":[],"state":{"renderSource":"https://note.youdao.com/yws/res/19360/WEBRESOURCE4edd6bf7bee76e2e1f7c8d2ff8f730b1","initialSize":{"width":704,"height":469},"loading":false}},{"type":"block","id":"wghu-1647072265433","name":"paragraph","data":{},"nodes":[{"type":"text","id":"RqUp-1647072265434","leaves":[{"text":"商品详情页体验","marks":[{"type":"fontSize","value":12},{"type":"underline"},{"type":"bold"}]},{"text":":","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"vVDD-1647072528637","name":"paragraph","data":{},"nodes":[{"type":"text","id":"BeYG-1647072528636","leaves":[{"text":"1、页面目标:提高商品加车率、点击购买率、点击分享率\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"aJao-1647058311132","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"Jzfn-1647058311131","leaves":[{"text":"2、用户需求:\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"6aOa-1647058311134","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"Eh3u-1647058311133","leaves":[{"text":"想要推广商品的店主","marks":[{"type":"bold"},{"type":"fontSize","value":12}]},{"text":":","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"qM06-1647058311136","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"k4J2-1647058311135","leaves":[{"text":"1)用户目标:全面了解商品信息,判断商品适不适合推广\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"H3d3-1647058311138","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"e4v7-1647058311137","leaves":[{"text":"2)用户期待:商品性价比高、质量有保障、佣金高、客户购买率高、商品图片要好看\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"zQjx-1647058311140","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"nYHe-1647058311139","leaves":[{"text":"3)遇到的阻碍:不知道推出去的商品购买率如何\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"obiu-1647058311142","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"Dne1-1647058311141","leaves":[{"text":"想要购买商品的店主","marks":[{"type":"bold"},{"type":"fontSize","value":12}]},{"text":":","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"evzh-1647058311144","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"KhPf-1647058311143","leaves":[{"text":"1)用户目标:全面了解商品信息,判断商品值不值得买\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"9KA0-1647058311146","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"LNvm-1647058311145","leaves":[{"text":"2)用户期待:商品性价比高、质量有保障、发货速度快、支持退货退款\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"N0ln-1647058311148","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"pZRt-1647058311147","leaves":[{"text":"3、解决方案:\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"ypGk-1647058311150","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"qc0G-1647058311149","leaves":[{"text":"想要推广商品的店主","marks":[{"type":"bold"},{"type":"fontSize","value":12}]},{"text":":平台提供的商品价格相比天猫都偏低,满足商品性价比高的需求;展示商家营业执照信息,满足质量有保障需求;展示佣金信息,佣金比例10%以上,满足佣金高需求;商品大图和素材图片美观,满足图片美观度需求","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"FyQ4-1647058311152","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"wBGh-1647058311151","leaves":[{"text":"想要购买商品的店主","marks":[{"type":"bold"},{"type":"fontSize","value":12}]},{"text":":商品性价比、质量保障的解决方案同上。群买买支持退货退款且免运费,这个解决方案让用户惊喜","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"fG3D-1647072487104","name":"paragraph","data":{},"nodes":[{"type":"text","id":"ctwU-1647072487103","leaves":[{"text":"4、体验感受:\n","marks":[{"type":"fontSize","value":12}]}]}],"state":{"index":1}},{"type":"block","id":"paXt-1647072487970","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"rlKo-1647072487969","leaves":[{"text":"商品详情页的设计已经非常成熟,市场上的页面设计大同小异。不过在体验【客服】功能时发现做的比较弱,没有常见的QA,也没有机器人和人工回复,可能还没有做好这一块","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"RLcR-1647058254377","name":"heading","data":{"level":"h1"},"nodes":[{"type":"text","id":"IrS6-1647058254375","leaves":[{"text":"3.群买买的借鉴点","marks":[{"type":"bold"},{"type":"fontSize","value":26}]}]}]},{"type":"block","id":"T6sj-1647058406891","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"iFHK-1647058406890","leaves":[{"text":"群买买的推广晋升机制:是一套完整的分销体系。可参考用于MGM活动。","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"o6m0-1647058422802","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"NofH-1647058422801","leaves":[{"text":"1)三个等级机制,随着等级提升,门槛越高,奖励越丰厚,不断激励店主打怪升级,为平台和商家做贡献","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"2Oi7-1647058422804","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"J7Kr-1647058422803","leaves":[{"text":"2)佣金构成:锁定下级佣金是亮点。佣金构成:个人推广的销售额佣金+直属下级佣金+平台补贴,个人佣金与个人推广商品的能力挂钩,能力强的人还可以继续带动下级提高销售额,下级的销售额可以为前面的店主带来佣金,形成正向反馈闭环。","marks":[{"type":"fontSize","value":12}]}]}],"state":{}},{"type":"block","id":"0spC-1647058254543","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"Lsuy-1647058254542","leaves":[{"text":"","marks":[]}]}],"state":{}},{"type":"block","id":"nzzx-1647058254704","name":"paragraph","data":{"version":1},"nodes":[{"type":"text","id":"fy5L-1647058254703","leaves":[{"text":"","marks":[]}]}],"state":{}}]">小狐今年有个目标,要多接触新鲜事物,体验新产品,以达到刻意练习产品思维的目的,同时让自己的想法变得更多一点。所以特地新增【新产品体验系列专栏】,希望可以给你带来帮助。
本次体验第一个产品是拼多多旗下的群买买小程序,号称“淘宝”中的“天猫”。
01. 产品概述
1)产品定位:群买买是一个品牌特卖商品交易平台,连接消费者和品牌商家,相当于淘宝的“天猫”。拼多多的定位是低价商品拼团购物平台,群买买的定位是中高端特价品牌购物平台,是拼多多的补充。
2)目标客群:看重品牌,又追求性价比的中高端客群
3)合作模式:
![](https://filescdn.proginn.com/de5c002fc27fd51aebeda6adb95fefca/a33bdde91c649c6cf0945fe66d6de62a.webp)
4)产品优势:对于消费者,同一个品牌下的商品,群买买提供的价格比天猫更低(因为群买买在拼多多百亿补贴计划中);对于品牌商家,群买买分销体系在微信生态内,且佣金绑定下级,获客效率更高
02. 功能体验
2.1推广晋升机制
![](https://filescdn.proginn.com/3a044558854c4da850de7df27cac1b20/81a18f82cdbe19c72aacd4a21c3250b0.webp)
分析:
1)营销成本反哺用户:群买买将部分营销成本投放至推广晋升机制,猜测原因有二,一是微信生态内裂变活动的参与门槛较低,可快速形成网络效应获取大量新用户;二是奖励用户可培养用户忠诚度,加强品牌认同感
2)店主邀请制:消费者不能主动申请成为店主,而是要通过其他店主邀请。猜测邀请制的设置原因有二,一是邀请制是店主邀请下一级店主,更容易筛选出优质店主;二是减少消费者薅羊毛概率,如果消费者知晓店主自购可省钱,可能以后都通过店主身份自购薅羊毛
3)阶梯式晋升机制:推广机制有三个等级,随着等级提升,门槛越高,奖励越丰厚,不断激励店主打怪升级,为平台和商家做贡献
2.2首页推广流程
注:只有店主身份,前端用户界面才会有推广功能;普通消费者身份,前端用户界面没有推广功能,只有购买功能
![](https://filescdn.proginn.com/8887e46261332b4efb846fd4cfb9645d/b16a15e1da50e500ca3ce92d3ce58504.webp)
店主首页体验:(上方流程中的第一个页面)
1、页面目标:提高首页内容点击效率
2、用户需求:
1)用户目标:快速找到合适的商品进行推广
2)用户期待:快速找到商品,推广的商品性价比高、佣金高、客户购买率高
3、解决方案:
新手店主:提供【今日必推】版块,满足新手店主快速找到合适的推广商品的需求。今日必推是群买买平台每日优选4个爆品,新手店主直接选择推广即可。而且爆品设计逻辑巧妙,包含低客单价和高客单价商品,满足不同店主的推广需求。另外,在推广流程上,店主在首页点击“赚XX元”按钮即可马上分享出去,流程非常简便
专业店主:提供多种商品查询方式,例如搜索、按分类查找、商品专题(限时爆款、天天秒杀等)、品牌合集、品牌会场
4、体验感受:
本人作为新手店主,“今日必推”版块不是很快能够找到;点击今日必推的商品,是进入今日必推商品集合页,不是商品详情页,不符合预期
2.3会场推广流程
![](https://filescdn.proginn.com/2142691816c4339715b1334fd381f755/5ab05912a79d807087d51ad5ced3b3c1.webp)
会场详情页体验:(上方流程中的第二个页面)
1、页面目标:提高会场点击分享率和商品点击分享率
2、用户需求:
1)用户目标:快速找到想要的商品进行推广
2)用户期待:快速找到商品,推广的商品性价比高、佣金高、客户购买率高
3)遇到的阻碍:如遇秒杀性质的商品,商品列表则不会外显佣金,需要点击进入商品详情才能看到佣金
3、解决方案:
提供多种商品查询方式,例如搜索(适合目的性强的店主)、商品列表(适合新手店主)、按分类查找(适合大概知道自己想要什么商品的店主)
4、体验感受:
1)会场推广流程,适合想要按品牌去查找商品的店主,整体流程较顺畅。
2)【素材】功能是亮点,素材是平台提供对应商品的推广文案和图片,方便店主发微信朋友圈和微信群进行推广。个人认为素材推广方式,相较于生成图片分享方式更加原生(不像广告),消费者接受度可能更高一些
2.4商品详情推广流程
![](https://filescdn.proginn.com/d93ce8e1d888ea80a7f65635cb54b6e1/c707df96ccddee08ad4e692bf8929836.webp)
商品详情页体验:
1、页面目标:提高商品加车率、点击购买率、点击分享率
2、用户需求:
想要推广商品的店主:
1)用户目标:全面了解商品信息,判断商品适不适合推广
2)用户期待:商品性价比高、质量有保障、佣金高、客户购买率高、商品图片要好看
3)遇到的阻碍:不知道推出去的商品购买率如何
想要购买商品的店主:
1)用户目标:全面了解商品信息,判断商品值不值得买
2)用户期待:商品性价比高、质量有保障、发货速度快、支持退货退款
3、解决方案:
想要推广商品的店主:平台提供的商品价格相比天猫都偏低,满足商品性价比高的需求;展示商家营业执照信息,满足质量有保障需求;展示佣金信息,佣金比例10%以上,满足佣金高需求;商品大图和素材图片美观,满足图片美观度需求
想要购买商品的店主:商品性价比、质量保障的解决方案同上。群买买支持退货退款且免运费,这个解决方案让用户惊喜
4、体验感受:
商品详情页的设计已经非常成熟,市场上的页面设计大同小异。不过在体验【客服】功能时发现做的比较弱,没有常见的QA,也没有机器人和人工回复,可能还没有做好这一块
03. 群买买的借鉴点
群买买的推广晋升机制:是一套完整的分销体系。可参考用于MGM活动。
1)三个等级机制,随着等级提升,门槛越高,奖励越丰厚,不断激励店主打怪升级,为平台和商家做贡献
2)佣金构成:锁定下级佣金是亮点。佣金构成:个人推广的销售额佣金+直属下级佣金+平台补贴,个人佣金与个人推广商品的能力挂钩,能力强的人还可以继续带动下级提高销售额,下级的销售额可以为前面的店主带来佣金,形成正向反馈闭环。