Inside the Tornado
在线阅读本书
Book Description
In this, the second of Geoff Moore’ s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
Updated for the HarperBusiness Essentials series with a new author’ s note.
Once a product “ crosses the chasm” it is faced with the “ tornado, ” a mak...
在线阅读本书
Book Description
In this, the second of Geoff Moore’ s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
Updated for the HarperBusiness Essentials series with a new author’ s note.
Once a product “ crosses the chasm” it is faced with the “ tornado, ” a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Book Dimension
length: (cm)20.3 width:(cm)13.5
杰弗里·摩尔,高科技营销魔法之父。他创立的关于技术产品生命周期的定律,被称为“新摩尔定律”。摩尔是鸿沟咨询公司创始人,同时担任一些声名显赫的商业领袖的私人顾问,帮助高科技公司化解企业战略和经营方针上的危机,惠普、微软、甲骨文等公司都是摩尔的客户。摩尔的研究以公司盈利的关键”销售”为切入点,把精力都集中于公司的生存和发展上。他的著作是哈佛、斯坦福等许多著名商学院的必读书。