Rational Choice in an Uncertain World-轻识

First Edition, Winner of the prestigious William James Award from the American Psychological Association An understanding of the principles of rational decision making can help students improve the quality of their lives. Intended as an introductory textbook, the material in Rational Choice in an Uncertain World is not only of scholarly interest, but practical as well. Created specifically for courses on judgement and decision-making, this book makes research readily accessible to both undergraduate and graduate students. This Second Edition of the award-winning book, Rational Choice in an Uncertain World (1988) by Robyn M. Dawes, is sure to interest and enlighten students at all levels. This new edition features: * New student friendly chapter introductions as well as conclusions and cross-references between chapters. * Award-winning authors are respected professors with over 30 years of experience in the field. * Practical, everyday examples from such areas as finance, medicine, law, and engineering.* Comprehensive and up-to-date information keep this edition abreast of the changing ideas within the discipline * Additional discussion of the descriptive, psychological models of decision making to expand upon the original emphasis on normative, rational, 'Expected Utility Theory' models. Equipped with this knowledge and an understanding of the principles of rational decision making, both undergraduate and graduate students can help improve the quality of their choices and, thus, their life.

雷德·海斯蒂（Reid Hastie）毕业于加州大学圣迭戈分校和耶鲁大学，在哈佛大学开始其学术工作，积极寻求校外研究的机会，在医院和法庭中展开关于医疗和法律决策的研究。他的研究兴趣在于认知心理学的方法和理论在判断决策方面的应用。他终生致力于现实情境中的研究，包括医疗决策、法律决策、天气预报、消费者和商业金融决策等领域。

罗宾·道斯（Robyn M. Dawes）于1958年获得哈佛大学哲学学士，后进入密歇根大学临床心理学系。两年后，他怀着对行为决策、社会互动和态度测量的兴趣进入了数学心理学系（1963年获得博士），并在数学方面完成了研究生教育。1985年秋转到卡耐基梅隆大学，在社会和决策科学系担任心理学教授，他现在是Charles J. Queenan，Jr. 大学的教授。道斯发表过150多篇论文、出版了6部书籍。