Innovation X-轻识

A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services. Provides a process for translating customer insights into relevant innovations, accompanied by case studies (many of them richly described from frog's own experiences) For the first time, gives real guidance on connecting products, software and services into ecosystems that are actually compelling to customers Shows how to facilitate bringing multiple perspectives to understanding a problem domain, as well as how to manage an innovation portfolio over time "Innovation X" is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.

Adam Richardson，青蛙设计公司创意总监、全球创新和设计顾问、TED演讲人。（《X创新》网站：www.innovationxbook.com ）

• 与惠普、英特尔、雅虎、摩托罗拉和罗技等公司合作，拥有产品研发、交互设计、产品战略和用户研究领域的经验和背景。

• 发表过多篇与设计和商业有关的文章，在世界各地的会议上发表演说。

• 巴黎的国立高等工业创新学校和巴塞罗那的纳瓦拉大学IESE商学院的客座讲师，同时拥有加州艺术学院的美术学士学位和芝加哥大学的多学科硕士学位。

• 青蛙设计是全球最著名的创新公司之一，它能帮助其他公司创造出有意义的产品、服务和体验，并将其推向市场。青蛙设计由设计师、技术人员、战略规划人员和分析师组成，曾为迪斯尼、通用、惠普、罗技、微软、MTV、希捷、西门子和雅虎等公司提供跨越多种技术、平台和媒体的高度整合的解决方案...

Adam Richardson，青蛙设计公司创意总监、全球创新和设计顾问、TED演讲人。（《X创新》网站：www.innovationxbook.com ）

• 与惠普、英特尔、雅虎、摩托罗拉和罗技等公司合作，拥有产品研发、交互设计、产品战略和用户研究领域的经验和背景。

• 发表过多篇与设计和商业有关的文章，在世界各地的会议上发表演说。

• 青蛙设计是全球最著名的创新公司之一，它能帮助其他公司创造出有意义的产品、服务和体验，并将其推向市场。青蛙设计由设计师、技术人员、战略规划人员和分析师组成，曾为迪斯尼、通用、惠普、罗技、微软、MTV、希捷、西门子和雅虎等公司提供跨越多种技术、平台和媒体的高度整合的解决方案和体验。青蛙设计的总部位于旧金山，并在奥斯汀、纽约、西雅图、米兰、阿姆斯特丹、慕尼黑和上海设有办公室。