Common Sense on Mutual Funds-轻识

John C. Bogle shares his extensive insights on investing in mutual funds Since the first edition of Common Sense on Mutual Funds was published in 1999, much has changed, and no one is more aware of this than mutual fund pioneer John Bogle. Now, in this completely updated Second Edition, Bogle returns to take another critical look at the mutual fund industry and help investors navigate their way through the staggering array of investment alternatives that are available to them. . Written in a straightforward and accessible style, this reliable resource examines the fundamentals of mutual fund investing in today's turbulent market environment and offers timeless advice in building an investment portfolio. Along the way, Bogle shows you how simplicity and common sense invariably trump costly complexity, and how a low cost, broadly diversified portfolio is virtually assured of outperforming the vast majority of Wall Street professionals over the long-term. Written by respected mutual fund industry legend John C. Bogle Discusses the timeless fundamentals of investing that apply in any type of market Reflects on the structural and regulatory changes in the mutual fund industry Other titles by Bogle: The Little Book of Common Sense Investing and Enough. Securing your financial future has never seemed more difficult, but you'll be a better investor for having read the Second Edition of Common Sense on Mutual Funds .

约翰·博格

◆基金业的先驱者，世界第二大基金管理公司领航集团创始人、博格金融市场研究中心主席，第一只指数型共同基金的建立者。

◆被《财富》评为“二十世纪四大投资巨人”之一；被《时代周刊》评为“全球最有影响力和感召力100人”之一；被《机构投资者》授予“终身成就奖”。

◆其著作《博格长赢投资之道》（Enough），被称为金融危机期间最具真知灼见的作品。

◆在博格的投资管理生涯中，两大“最简单”原则广为人知。第一条是指数和低成本基金的运作原则，即“利润等于总收益减去成本”。第二条原则就是其所倡导的“以员工为本”。他喜欢聘用有长期眼光的人，认为员工的薪水不是成本，信奉“优秀的雇员=好的薪水=高效率”，构建一个稳定的利益共同体。