Technically Wrong

“An entertaining romp that tells us where and why the tech industry, once America’s darling, went wrong, and what it might do to recover its good graces.” —Tim Wu, author of The Master Switch

Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ...

“An entertaining romp that tells us where and why the tech industry, once America’s darling, went wrong, and what it might do to recover its good graces.” —Tim Wu, author of The Master Switch

Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It’s time we change that.

In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and to demand more from the companies behind them.

A Wired Top Tech Book of the Year

A Fast Company Best Business and Leadership Book of the Year

Sara Wachter-Boettcher runs Rare Union, a content strategy and UX consultancy based in Philadelphia. She is the author of Technically Wrong and Content Everywhere, and the co-author, with Eric Meyer, of Design for Real Life. Sara works with startup, corporate, and educational clients, and speaks at conferences worldwide. Find her on Twitter @sara_ann_marie or at sarawb.com.