Billion Dollar Brand Club-轻识

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened―where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

Lawrence Ingrassia is an award-winning business journalist. His first book, Billion Dollar Brand Club, was selected by the New York Times Book Review as an Editor's Choice on March 1, 2020. It tells the story of an unlikely band of Davids - Dollar Shave Club and Harry's, Casper and Tuft & Needle, Warby Parker and Hubble, ThirdLove and eSalon, and countless others - that have taken on corporate Goliaths, and succeeded against the odds. It examines the many ways technology has leveled the playing field, in marketing, manufacturing and distribution, and enabled these upstarts to challenge long-dominant companies.

Ingrassia has worked as a senior editor at the New York Times, Wall Street Journal and Los Angeles Times. In his decades-long newspaper career, journalists working for him won five Pulitzer Prizes - for national reporting, explanatory reporting, international reporting and commentary - as well as Polk, Loeb and other awards.

He was honored with the Minard editor award by the Gerald Loeb Awards for directing coverage of causes of the financial market meltdown in the fall of 2008; that coverage was a finalist for a Pulitzer Prize in the public service category. The Society of American Business Editors and Writers gave him its distinguished achievement award in 2017.

His lives with his wife in Venice, CA. Visit him online at www.larryingrassia.com, and follow him on Twitter at @IngrassiaLA.