Designing for Emotion

Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.

Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. Aarron spent ten glorious years teaching budding web designers at colleges around the US. Today, he channels his passion for education through The Web Standards Project’s InterACT curriculum. He lives with his wife and son in Athens...

Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. Aarron spent ten glorious years teaching budding web designers at colleges around the US. Today, he channels his passion for education through The Web Standards Project’s InterACT curriculum. He lives with his wife and son in Athens, Georgia, and is a wannabe barista.