Lean UX : Applyi-轻识

The Lean UX approach to interaction design is tailor-made for today's web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up - how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn. Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You'll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change - for the better. Frame a vision of the problem you're solving and focus your team on the right outcomes Bring the designers' toolkit to the rest of your product team Share your insights with your team much earlier in the process Create Minimum Viable Products to determine which ideas are valid Incorporate the voice of the customer throughout the project cycle Make your team more productive: combine Lean UX with Agile's Scrum framework Understand the organizational shifts necessary to integrate Lean UX

Jeff Gothelf 是一位杰出的用户体验设计师，有长达15年的产品设计经验，现任The Ladders 用户体验部总监。他是敏捷体验与精益设计的倡导者和支持者，曾于2012年创办产品设计和创意工作室Proof（后来被软件设计开发公司Neo收购，Jeff现任其常务董事），为众多知名公司领导过跨职能的产品设计团队。他的blog为：www.jeffgothelf.com/blog