The Winner's Curse

Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies as why the winners at auctions are often the real losers - they pay too much and suffer the "winner's curse" - why gamblers bet on long shots a...

Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies as why the winners at auctions are often the real losers - they pay too much and suffer the "winner's curse" - why gamblers bet on long shots at the end of a losing day, why shoppers will save on one appliance only to pass up the identical savings on another, and why sports fans who wouldn't pay more than $200 for a Super Bowl ticket wouldn't sell one they own for less than $400. He also demonstrates that markets do not always operate with the traplike efficiency we impute to them.

理查德·塞勒(Richard H. Thaler)，生于1945年，1974年毕业于罗切斯特大学，获经济学博士学位。他目前在芝加哥大学布斯商学院执教，任金融和行为科学教授及行为决策研究中心主任；此外，他还在美国国民经济研究局(NBER)主持行为经济学的研究工作。

塞勒教授的研究主要集中于社会心理学、行为经济学等交叉学科。他被公认为行为经济学和金融学领域的先驱。

2015年，理查德·塞勒当选美国经济学学会主席。

2017年，因对“行为经济学”的贡献，理查德·塞勒被授予诺贝尔经济学奖。

其主要著作还包括《错误的行为》，以及与卡斯·桑斯坦合著的畅销书《助推》。