The Hero and the Outlaw
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This book describes a system of meaning management, the first-ever systemat
简介
This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Ca... 更多
属性
出版社
McGraw-Hill Education
ISBN
9780071364157
出版年
2001-2-6
装帧
Hardcover
价格
USD 34.00
页数
400
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