简介
Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became... 更多
属性
出版社
Harvard Business School Press
ISBN
9780875846729
出版年
1996-2-1
装帧
Paperback
价格
GBP 14.99
页数
528
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