Discrete Choice Theory of Prod
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Product differentiation - in quality, packaging, design, color, and style -
简介
Product differentiation - in quality, packaging, design, color, and style - has an important impact on consumer choice. It also provides a rich source of data that has been largely unexplored because... 更多
属性
出版社
The MIT Press
ISBN
9780262011280
出版年
1992-10-16
装帧
Hardcover
价格
USD 84.00
页数
445
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