简介
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (... 更多
属性
出版社
Oxford University Press
ISBN
9780199568925
出版年
2010-7-15
装帧
Paperback
价格
USD 11.95
页数
144
时光轴
里程碑1
LOG0
2023
2023-09
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