Marketing Death

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How do companies sell life insurance in a country where death is a taboo su
简介
How do companies sell life insurance in a country where death is a taboo subject? In Marketing Death, Cheris S.C. Chan explores both how and why the life insurance industry has managed to emerge in Ch... 更多
属性
出版社
Oxford University Press
ISBN
9780195394078
出版年
2012-3-22
装帧
Hardcover
价格
USD 65.00
页数
304

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里程碑1
LOG0
2023
10-05
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