How Brands Grow
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This book provides evidence-based answers to the key questions asked by mar
简介
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and... 更多
属性
出版社
Oxford University Press
ISBN
9780195573565
出版年
2010-3-11
装帧
Hardcover
价格
GBP 22.50
页数
246
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