How Brands Become Icons
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Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for w
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Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers... 更多
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出版社
Harvard Business Review Press
ISBN
9781578517749
出版年
2004-11-1
装帧
Hardcover
价格
GBP 28.00
页数
283
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