简介
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most i... 更多
属性
出版社
OUP Oxford
ISBN
9780199655854
出版年
2012-8-23
装帧
Paperback
价格
GBP 18.99
页数
416
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